Rakuten Inc. is a global internet innovation group with over 70 businesses and more than 1 billion members worldwide. Its ecosystem spans e-commerce, banking, telecommunications, digital content, advertising, and more. Rakuten was founded in Tokyo in 1997. Its B2B2C e-commerce platform Rakuten Ichiba is the largest marketplace in Japan and among the world’s largest by sales. This company provides several services globally, including Rakuten Viber, Rakuten Advertising, Rakuten Intelligence, Rakuten VIKI, and many others.
When the client approached Zazmic, they needed technical help with one of Rakuten Advertising’s services products. Rakuten’s global advertising business includes its top-rated cashback program Rakuten Rewards, formerly known as EBATES. Rakuten Advertising has multiple AdTech Platforms, most notably its Aﬃliate, DSP, SSP, and Data businesses.
The client faced a business challenge that required an experienced technical team to cope with it. Rakuten acquired several companies in the Adtech space using on-premise and legacy technology. The original systems and architecture were hard to monitor and needed to reach very high uptime KPIs. At the same time, a large amount of data that was logged daily needed to be processed very quickly. Thus, the main challenges for our team were the following:
To address the challenges presented by the Rakuten company, our technical specialists developed a detailed plan and implemented the following steps:
Zazmic’s solution allowed Rakuten to complete modernization, achieving 99.9% uptime since migration by ensuring that the real-time ML Product has all the data necessary to perform. Further, the KPIs mandated by the business were met and improved. The solution also provided cost-effective storage for petabytes of data. Additionally, it enables better data science on a larger dataset, reducing the time to produce an effective model.
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