Rakuten, Inc. is one of the largest e-commerce platforms in the world. The company is based in Tokyo and was founded in 1997 by Hiroshi Mikitani. Its B2B2C e-commerce platform, Rakuten Ichiba, is the largest e-commerce site in Japan and among the world's largest in terms of sales. Over the last two decades, several acquisitions have propelled Rakuten as a major force in the US.

Business Situation


Rakuten acquired several companies in the Adtech space using On-premise and legacy technology. The original systems and architecture were hard to monitor and needed to reach very high uptime KPIs in addition to a large amount of data that was logged daily and needed to be processed very quickly.


The real-time optimization performed by the platform needed quick response time and high uptime to achieve the performance needed to meet the KPI required by the business.

Antoine Lamoulie, Cloud Architect

Rakuten replaced legacy data pipeline and migrated to Compute Engine and Cloud Data Flow. This was done in record time and provided immediate cost saving, better performance, and greater stability.


Zazmic, in collaboration with the Google Cloud engineering team, helped Rakuten’s team to migrate to the Google Cloud Platform and engineered a solution to modernize the legacy infrastructure. Migrating the legacy platform to Compute Engine, C and Data flow. Zazmic worked closely with Rakuten’s IT Technical operations to enable auto-scaling via Kubernetes and uptime by integrating Data flow.


Zazmic’s solution allows Rakuten to dramatically increase uptime by ensuring that the real-time ML Product has all the data necessary to perform. Further, the KPI mandated by the business were met and improved. The solution also provided cost-effective storage for petabytes of data. Additionally, it enables better data science on a larger dataset, reducing the time to produce an effective model.