Boostr

Boostr is a global leader in revenue management for Media companies. The platform includes Multi-Channel OMS and ad sales CRM technology to drive revenue, increase forecast accuracy and grow sales. Boostr works with media companies of all sizes around the world to help them streamline their business.

Business Situation

01

Boostr needed to migrate from Heroku to GCP quickly and cost-effectively to build a Reporting & Predictive platform to help provide insights to their customers. Boostr is building several Machine Learning products for its Multi-Channel OMS and ad sales CRM platform.

02

Their goal is to improve the forecast and the accuracy of media company's leads and prospects. One of Boostr's long term goals is to leverage Google AI & ML Products offering to improve their forecasts.

Solution

Zazmic's team led Boostr’s migration and cloud transformation to the Google Cloud Platform. The legacy infrastructure Migration to Compute and Container engine carefully. For its reporting needs, Zazmic determined that a Managed cloud SQL instance was an adequate solution for its growing business. Using BigQuery Connector, Boostr will then be able to experiment with BigQuery Auto ML.

Results

Zazmic used onshore and offshore resources to implement and deliver a complete cloud transformation design, resulting in no downtime and a 20% reduction in cost. This allowed Zazmic and Boostr to successfully bring Boostr’s platform to market within a couple of months. This new solution also allowed the Boostr team to be hyper agile going from monthly to weekly releases. The next step is to incorporate Auto ML into Boostr to predict deal accuracy and grade prospects.